Logo Design Project Questionnaire

Name

First Name

Last Name

Email

Preferred Completion Date

When would you like the project completed by?

MM

DD

YYYY

What three words would you want people to associate with your brand after seeing the logo?

(Think about the feeling, personality, or impression you want to leave.

Who is your ideal audience or customer?

Tell me about who you serve, their lifestyle, values, or what they’re looking for.

What tone should the logo convey?

(Examples: bold, calming, playful, modern, earthy, professional, inviting, etc.

Are there any specific symbols, imagery, or themes you’d like represented in the logo?

This could be nature-inspired, cultural, abstract, or anything meaningful to your story.

Are there any styles or visual aesthetics you naturally gravitate toward?

Minimal, vintage, hand-drawn, clean, detailed, edgy, elegant, etc. Feel free to name brands or link examples you like.

Do you have specific colors in mind — or any you'd like to avoid?

You can describe colors or share hex codes if you have a palette.

Where will your logo be used most often?

Website, social media, packaging, merchandise, signage, business cards, etc.

Is there a tagline, phrase, or name variation you’d like to include now or consider later?

Optional, but helps with future brand extensions.