Frost Boss
FrostBoss is a bold, modern brand created for a frozen treats business that blends fun with functionality. The brand identity captures a playful yet confident personality, appealing to families and young audiences while standing out in a competitive market. With a fresh logo, cohesive visual direction, and vibrant branding, FrostBoss positions itself as both approachable and memorable in the frozen dessert space.
Project Objective: To develop a bold and memorable brand identity for FrostBoss, a frozen treats business aiming to capture attention with a fun yet professional aesthetic. The goal was to create a visual identity that appeals to families and younger audiences while standing out in a crowded dessert market.
Services Provided:
Brand Identity & Logo Design: Crafted a playful, modern logo and brand style that embodies energy, freshness, and confidence.
Creative Direction & Typography: Developed clear creative direction and selected typefaces that balance fun with readability.
Color Palette Development: Created a vibrant, eye-catching palette to reinforce brand personality and product appeal.
Marketing Assets: Designed supporting visuals and graphics for use across packaging, social media, and promotional materials.
What IPS Delivered
Brand Identity and Logo: A playful yet professional logo and cohesive visual identity that reflects Cypress’ Classroom’s focus on child-led learning, growth, and connection to nature.
Creative Direction & Moodboards: Multiple creative directions and moodboards that guided the brand’s look, ensuring alignment with values of diversity, exploration, and cultural respect.
Marketing & Classroom Assets: Social media templates, newsletter layouts, and tuition calendars designed to support communication with parents and build a consistent brand presence.
Environmental Graphic Design: A wall graphic and classroom visuals that bring the brand’s values to life in the physical space, inspiring both children and families.